Marcela Sofía
Arends Gutiérrez
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Shopee
Project Type
Graphic Design Team Leadership in E-commerce
Date
From Jan. 2023
Location
Santiago, Chile.
Role
Lead Designer
Starting as one of the first local graphic designers in the international e-commerce company Shopee, my main job was to help local sellers trust and use our platform. While keeping the company's values in mind, I worked on different online campaigns developing static and animated visuals, from social media posts to web banners and paid media, to connect with the local public. These efforts set the stage for our team's growth.
Eventually, our team expanded, and so did my responsibilities. I assumed a leadership role for our area, to task delegation among our designers. This collaborative environment not only significantly enhanced our productivity but also magnified our impact on customers.











